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Case study on adolescent depression

This research study concerns a teenage assistance user whom we will refer to using a pseudo name, Katie, to maintain confidentiality in line with the Nursing & Midwifery Council Code of Conduct (NMC, 2015). Katie suffers from a comorbidity of Type 1 Diabetes (T1D) and despair, and the target of case study is on thedepression part. Managing and treating despair has became sometimes difficult for both practitioners and individuals because of its multi-dimensional aetiology which is definitely attributed to a blend of biological, environmental and personal elements. Its impact is equally challenging since it usually associated with poor disease control, adverse health and wellbeing outcomes and quality of life impairment (Andreoulakis, Hyphantis, Kandylis, & Iacovides, 2012).The case study will check out pathophysiological and emotional perspectives in the aetiology of major depression. The aim of the survey is to attempt a systematic enquiry (Holloway, & Wheeler, 2010). Utilizing a real world situation to get a deeper knowledge of the situation to try and resolve a problem and improve the current circumstances (Aitken & Marshall, 2007).The utility of Cognitive Behaviour Therapy (CBT) is mentioned as the intervention that was prescribed for Katie. The explanation is that CBT is pertinent to the assessment outcomes and the symptoms presented by Katie.

The GP referral to the Community Mental Health Crew states that Katie is a 16-year-old enthusiastic teenager, who’s in full-period education and enjoys extramural actions in school and in addition enjoys socialising. Lately Katie was identified as having type 1 diabetes (T1D) and recommended insulin pump therapy. Third , diagnosis, Katie became remarkably withdrawn from family and friends, with expressions of hopelessness and low self-esteem. She has lost interest in the actions that she has been taking pleasure in in her existence. Her GP diagnosed unhappiness. The problem has been receiving worse and persistent for three weeks, putting a substantial strain on her father and mother, incorporating two siblings who live with her. The GP concluded the case warranted specialist attention and known Kate to the Community Mental Health Team.

Katie’s referral notes suggested that her depression should be assessed further because of deterioration in her mental well being. The assessment highlighted significant melancholy symptoms such as poor sleeping patterns, excess weight loss, burdensomeness, constant sense of sadness (National Institute for Health and Care Excellence, 2016). As well, self- loathing, insomnia, lack of energy, irritable disposition, physical pains and a gloomy outlook on life including diminished enjoyment in enjoyable activities were the contemporary (National Institute for Health insurance and Attention Excellence, 2016). The symptoms are likely to impact on the ability to cope, personal relationships and the general standard of living (Pryjmachuk, 2011). To look for the intensity of Katie’s mental wellness, the Registered Nursing Practitioner required the business lead in completing a Patient Well being Questionnaires (PHQ-9) with Katie. Katie obtained as having important depression. This self-reporting tool is critical in aiding practitioners to conceptualise depressive disorder as it can be utilized to keep an eye on, diagnose, and gauge the severity of depressive disorder (Wu, 2014). The risk of harm is crucial to the evaluation of depression (NICE, 2016). Studies show that mental disorders are present in 90% of suicide cases in the united kingdom, with depression found in 60% of the conditions (Centre for Suicide Exploration, 2012). Consequently, Katie was assessed on the how to write a summary paper: there’s nothing simpler risk of self-harm. However, she did not express any thoughts or activities of self-harm or suicide attempts. Because of the severity and the various characteristics of her symptoms a scheduled appointment was organized for Katie to see the team Psychiatrist. Katie agreed to the decision. This led to the intervention discussed after in the essay.

Katie’s symptoms include lack of appetite, and there is substantial evidence that links ingesting disorders with depressive disorder, especially among little females (Allen, Crosby, Oddy, & Byrne, 2013). As pointed out by Allen et al. (2013) Eating disorders can bring about over eating, which plays a part in other problems such as for example obesity and type 2 diabetes, Loss of appetite can lead to malnutrition, Loss of weight and tiredness. Eating problems also cause stomach aches, cramps and constipation (Allen et al. 2013). Literature also implies that depression is linked to nearly almost every other physical and mental disease, as based on the joint report (Royal School of Psychiatrists and Royal College or university of General Practitioners, 2009). Also, there is adequate of proof that physical condition disturbs our thoughts and thinking, simply as interpersonal, and personal stress can cause ill health (Royal School of Psychiatrists and Royal College or university of General Practitioners, 2009). Also, other conditions can trigger tension and onset despair, as is the case with Katie who received depressed after a diagnosis of diabetes. Oladeji & Gureje (2013) advise that patients can be caught in a vicious circle in which depression plays a part in other present circumstances and vice versa.

Conceptualising the pathophysiology of melancholy is manufactured complicated by the actual fact that while the most patients respond to pharmacological treatments such as for example antidepressants, some patients stay partially or wholly unresponsive to drugs (Cryan, & Leonard, 2010).In these illustrations, there are individual differences in the manifestation of melancholy that can’t be addressed in current drug regimes. It follows that treatment for depression must be observed according to just how each patient’s response to treatment(Andersson, & Cuijpers, 2008).Which should provide advice in formulating Katie’s good care plan in this study. However, there is study evidence that links unhappiness for the maintenance of the homoeostasis and stress and anxiety amounts (Leonard, 2005; Cryan, & Leonard, 2010). Stress can often be well-defined as circumstances of true or perceived risk to homoeostasis (Leonard, 2005). The homoeostasis method function is to provide the fundamental balance and stability in the body systems to enable cells to sustain life (Clancy, & McVicar, 2011).Tension to the homoeostasis will activate strain response to provide the required body function stability (Leonard, 2005). Critically to the depression paradigm, the stress response mechanism is definitely mediated by multiple responses that entail the endocrine, nervous, and immune devices, which are collectively known as the hypothalamic-pituitary-adrenal axis (HPA) (Cryan, & Leonard, 2010). Improvements that happen to the HPA and the disease fighting capability consequently of chronic stress and anxiety can trigger panic and depression (Leonard, 2005). Depression can be ascribed to imbalances that come up in the brain about serotonin, norepinephrine and dopamine (Charney, Feder & Nestler, 2009).

Evidence shows that the physiological functions that are mediated by neurotransmitter serotonin consist of sleep, aggression, eating, sexual behaviour and mood (Nutt, Demyttenaere, Janka, Aarre, Bourin, Canonico, Stahl, 2007). All these symptoms are substantially dominant in most depression cases, and indeed symptoms such as insomnia, loss of cravings experienced by Katie. Study also shows that reduced production of serotonergic neurones that make serotonin has an effect on mood states and contributes to melancholy (Nutt et al. 2007). However, different lines of evidence recommend that neurotransmitter dopamine can be involved with motivation that drives to get reward and pleasure, and it is believed low levels on this transmitter play a role when depressed persons cease to enjoy actions that they enjoyed before (Charney et al. 2009). Katie have been a vibrant juvenile and lost all the passion for love when she was diagnosed with depression. Exploration suggests antidepressants are likely involved in improving neurotransmitter imbalances (Anderson, 2013). However, regarding Katie, National Institute for Health and Care Excellence, NICE (2017), recommends that antidepressants should be used in young people and children simply after alternative therapies have been considered.

The psychological affect of depression on the individual is concerned with the patient’s ideas of personal, how they conceptualise their illness and the community around them (Barlow, 2014). It is fairly critical as this impact on behaviour and treatment outcomes (Sanders & Hill, 2014). Most importantly, an evaluation of Katie’s symptoms and evaluation suggest there are significant psychological concerns. The symptoms that relate with behaviour include insufficient motivation as demonstrated by poor assignment work and insufficient interest in social occurrences that she liked before. She is no more taking responsibility for daily actions and routines. Katie’s health care strategy and treatment should aim to address this. Additionally, there are symptoms that relate to self. She felt continually sad about her present condition, leading to emergency visits to her GP. Quite simply, Katie may have sensed a loss of status and goal, having become remarkably withdrawn from family and friends, she was not in a position to retain a feeling of confidence in her the near future. Some of Katie’s psychological concerns can be addressed within the city Mental Health Team dealing with other pros and Katie’s Care-Coordinator, and also with Katie’s family. The support of friends and family could be mobilised to provide emotional, spiritual and monetary assistance, with her family members assuming an influential changing role and responsibilities when one person is ill (Washington & Leaver, 2009). The motivation for Katies to take part in daily activities could possibly be initiated by dealing with the Occupational Therapy to activate in activities at the city centre.

Sanders and Hill (2014) examined the psychological effects of depression, in so far as it really is conceptualised by the individual, as grounded in the concept of personal. They assert that the idea of self is concerned with perceptions and awareness of being, the pattern of perceptions, which is also worried about consequences for individuality and change (Sanders & Hill, 2014). Also, a well-functioning self-characterised by assimilation and capability to respond to new experiences. However, a good self-process can become impeded by various other impaired person -processes such as for example intrusive thoughts and any different perceptions that pose a risk and target the personal (Sanders & Hill, 2014). Threats to the self, which is often external or internal, can culminate in patterned limitations on perceptions and response which is certainly configured as depressive disorder expressed in symptoms such as for example pervasive emotions of negativity (Sanders and Hill, 2014). This conceptualisation encapsulates Katie’s perception of herself as Katie could nonetheless enjoy her life only when she could modify her perception of herself. Katie’s intervention must concentrate on changing her perception of herself.

Specifically, the Nursing process includes identification of priorities in addition to the determination of suitable patient-specific outcomes and arbitration, as a result decide the urgency of the recognized problem and prioritising the patient’s necessities (Ackley, & Ladwig, 2013). Quite simply, mutual goal setting, along with symptom, structure, recognition and triggers, will help prioritise interventions and determine which intervention will provide the greatest effect (Ackley, & Ladwig, 2013). Heeramun-Aubeeluck, & Luo, (2012) assert that collaborative health care, behavioural interventions, and psycho-education are beneficial in encouraging patients to keep up treatment and enhance emotional well-being and standard of living. The intervention chosen for Katie in this case review is Cognitive Behaviour Therapy (CBT). CBT can be accessed through referral to Improving Access to Psychological Therapies (IAPT). CBT is backed by NICE (2017), and in addition various government publications over time have recommended the utilization of CBT such as for example No Wellness without Mental Health (Division of Well being, 2011) and Talking Therapies. CBT is concerned with how people believe (cognition), how they look (emotion) and how they action (behaviour) (Daniels, 2015). CBT is psychoeducational and centered on changing the way people conceptualise illness to impact their behaviour and frame of mind (Daniels, 2015). The objective of cognitive processing can be to examine

clients’ thoughts and help them to learn the skills of acknowledging negative thoughts, also known as negative automated thoughts (NATs). They’ll then be able to re-evaluate these strategies using a target framework, and this can involve using method of gathering evidence for the validity of thoughts, such as evidence against and for, surveys, or asking a reliable other (Grist, 2011). The explanation for CBT in this study is that its features as a therapy would be beneficial to address Katie’s symptoms and profile, as generally the symptoms that impact on her standard of living are of cognitive and behavioural dynamics.

Equally essential, a problem-solving way will be adopted to structure and organise Katie’s nursing good care and treatment. Katie will be engaged in the whole method to empower her in her treatment method through a person-centred methodology and intervention that is evidence-based. Evidence-based interventions are practices or programs which may have peer-reviewed, documented empirical proof effectiveness. Evidence-based interventions use a continuum of activities, strategies, integrated policies, and services whose performance has been verified or informed by research and evaluation (National Resources Center for Mental Health Advertising & Youth Violence Prevention, 2017).Gulanick & Myers (2016) contend that intervention is a basis for excellence in nursing practice, which includes correctly identifying existing needs, and recognising potential wants or risk, planning, providing care in own fashion to address actual and prospective needs and evaluating the effectiveness attention. More importantly, nurses must be able to work autonomously confidently with significant others, such as families, good friends, and carer’s to ensure Katie’s necessities are met, including self-care set up (Nursing and Midwifery Council, 2015). Besides, as the name suggests, CBT comprises distinctive therapy approaches that the address either the cognitive or the behavioural factors associated with mood disorders, including depressive disorder. In CBT cognitive and behavioural methods works extremely well in blend or unilaterally (Dobson & Dozois, 2009).

The behavioural point of view in CBT looks at the environment and behaviour of the individual. Depressive symptoms are attributed to a decrease in environmental reward, reinforcement

of depressive reactions and keeping away from alternate actions that facilitate great well being (Hopko, Lejuez, Lepage, Hopko, & McNeil, 2003). The behavioural perspective to depressive disorder underpinned by the gets results of Lewisohn (1974), who figured the delight obtained through interaction with one’s environment increases the probability of a rewarding behaviour. Additionally, change in the surroundings could result in deficient response-contingent confident reinforcement (RCPR) which directly plays a part in depression (Dobson & Dozois, 2009). Dobson & Dozois, (2009) highlights Response-Contingent Great Reinforcement as positive or pleasurable results deriving from the behaviour of a person within their environment and the probability of increasing such carry out. Behavioural Activation therapy has became useful in addressing deficient RCPR and bettering mood and thoughts. This treatment focuses on availing actions that support environmental reinforcement (Hopko et al. 2003). Both cognitive and the behavioural parts of treatment would advantage Katie. Sheldon (2011) contends that CBT is definitely a therapeutic approach that involves talks and conferences. In this remedy, the patients are involved in discussions, and they express their feelings, behaviours and thoughts to a CBT professional through the initial assessment (Sheldon, 2011). Kassel (2016)asserts the worthiness of CBT as a remedy that teaches individuals how exactly to think and respond to certain stressful situations appropriately and can be utilized for some across a variety of disorders incorporating phobias, schizophrenia, unhappiness, eating disorders, panic disorders, and relationship problems. When getting into CBT interventions, the therapist uses info accumulated from an interview the patient; in this case, it would be with Katie and courses her through a explanation of the CBT model of depression as it applies to her profile and symptoms (Kassel, 2016). Also, general models of how thoughts, moods, behaviours, and physical sensations interact happen to be discussed, enabling identification of a model since it pertains to the patient’s life.

Several lines of evidence suggest that CBT is among the most reliable treatments when stress and anxiety and unhappiness present as the primary symptoms (Royal University of Psychiatrists, 2009). Additionally, CBT helps to make sense of a profound trouble by breaking it down into smaller bits (Kassel, 2016). The National Centre for Biotechnology Information (2012) highlights a combination therapy comprising medical drugs and CBT has got been establishing to become more efficient when that whenever medication is used alone in patients with more severe, recurrent or persistent forms of depression in the severe treatment phase. However, as highlighted by RCP (2009) CBT will not an instant fix, and if the patient is feeling depressed, it’ll be difficult to focus on getting them motivated. Additionally, CBT courses can keep going for six weeks to sixths weeks depending on the sort of issue, and how motivated the individual is on engaging. CBT gives some significant advantages as an alternative therapy. Given all that has been mentioned so far, it is evident that CBT has extensive influence on the condition burden of despair as the procedure is safe and affordable (RCP, 2009). Also, it can administer as a self-help programme. CBT is currently also delivered online, on the other hand, the standard of these trails isn’t always correct (Andersson, & Cuijpers, 2008). RCP (2009) notes that some research suggests that CBT may be much better than antidepressant at protecting against depression relapses. However, it’s important for the individual to maintain practising their CBT abilities, even after they are feeling better


The two dominant approaches to conceptualising and treating melancholy that is the physiological perspective and mental perspective, offer plausible ideas in understanding the aetiology of depressive disorder, yet the patient may attach several conceptualization of the illness, which results from the thought of the self. The idea of the self is very significant in treatment outcomes in as far as it mediates improvements in cognition and behaviour. However, it has not yet been obviously established how the perspectives interact to trigger depression symptoms. This research study highlights that when treating depression, it is essential to carefully screen the response to treatment as some people will not respond to available therapies. Even more, as some persons don’t react to treatment, there is a lot of research that needs to be done to understand how antidepressants work in several people completely. Finally, cognitive behavioural remedy has numerous rewards for sufferers, including, decreased psychological distress, improved pain management, increasing self-efficacy, execute the sources of action required to manage potential situations, better quality of life and function.


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Anderson, I. (2013). How do antidepressants function? British Journal of Psychiatry, 202(1), 41-41. doi.org/10.1192/bjp.bp.111.100669

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Overview Of The Water Purifier Market Environmental Sciences Essay

Overview Of The Water Purifier Sector Environmental Sciences Essay

Approximately 80% of illnesses in India are caused by normal water borne micro organisms. That is true in rural along with urban India. However, knowing of health risks linked to unsafe water continues to be very low among the rural human population. The few who handle water resort to boiling or work with domestic candle filters. In comparison, the urban Indian is unquestionably more health mindful and understands the necessity of purifying normal water before it is fit for consumption. However, it is estimated that roughly 7% of urban Indians use non manual water purifiers. More Indians need to become aware of the importance of installing drinking water purifiers. There remains an enormous untapped market.

Though quite a few city dwellers even now boil water, most are switching to modern domestic water purifiers. Electrical or chemical based home water purification systems are virtually all suitable for urban households because they require little or no manual operation and according to the technology can eradicate biological contaminants, chemical toxins and excessive salts. The main contaminants are, nevertheless, micro organisms. UV purifiers and advanced chemical based systems deal efficiently with infections, giardia and bacteria. This is one of the explanations why UV and resin founded purifiers are the most widely used water purifiers in India today.

It is estimated that around 80% of urban dwellers do not purify tap water. Many of them are from the lower salary strata and cannot manage UV or invert osmosis water purification systems. They are the audience of economical but effective chemical purifiers. This is actually the marketplace that Eureka Forbes and Hindustan Unilever will be tapping aggressively. Chemical founded purifiers, Aquasure and Pureit, together take into account 20% of water purifiers sold. Both are becoming increasingly popular because they’re effective and affordable. Both brands are reported to become growing at 100 percent per annum. Also, they don’t run on electricity and so are ideal for locations where power is unpredictable. Neither do they demand continuous drinking water supply. Power and normal water are still scarce actually in urban India.

It is estimated that approximately two thirds of the prevailing water purification industry belongs to UV water purifiers and 1 / 3 can be shared between reverse osmosis purification devices and chemical substance purifiers. In the UV purifier segment, Eureka Forbes’ Aquaguard may be the clear market leader with approximately 68% marketplace share. Other brands include Philips’ Intelligent Water Purifier and Kent’s UV purifier. The UV purifier industry is estimated to get growing at a lesser rate compared to the chemical based segment.

Reverse osmosis purifiers, which are rather expensive and not the preferred option in lots of areas, have a smaller share of the market in comparison to UV purifiers and chemical substance based systems. In the reverse osmosis segment, Eureka Forbes is usually again the major player with 60% share. A significant portion of the remaining 40% belongs to Kent reverse osmosis Systems.

That the Indian marketplace has tremendous potential is evident from the actual fact that global majors such as Philips and Hindustan Lever have stepped in and so are seeking to increase their show of the marketplace. The three principal players today are Eureka Forbes, Hindustan Lever and Philips. In the years to come, we will probably see others getting into the fray

Water purifiers are probably the most used kitchen utilities Available in India. Drinking water Purification and Backpacking can be an industry in itself in India. Portable editions of Water Purifiers are for sale to Camping and Hiking. Water Purification Methods are the mechanized versions along with the age-old and time-tested Normal water Purification Tablets. The Normal water Purification Process includes getting rid of contaminants from the raw water source.

Some of the home remedies for Normal water Purification are boiling or the utilization of the household charcoal filtration system. But these usually do not ensure the mandatory standard of Water Purification thus a proper treatment is mandatory. That’s where the Drinking water Purifiers For Home step in. treatment of drinking water by ozone likewise provides certain degrees of purity.

Utilizing the advanced technology and machines, we offer water purifiers, which are widely used for the domestic drinking water purification. It creates the water ideal for drinking and everyday utilization like drinking, bathing, preparing and washing etc


Low maintenance

No Chemicals


Light Weight

Eco Friendly

Easy Handling


250 Liters per hour

500 Liters per hour

1000 Liters per hour

Chapter – 2

Various technology utilized by different water purifier

Activated Carbon (AC). – Activated carbon (AC) is contaminants of carbon which have been treated to improve their surface research summary example and increase their ability to adsorb a variety of contaminants – activated carbon is particularly good at adsorbing organic and natural compounds. We will see two basic kinds of carbon filters Granular Activated Carbon (GAC) and Sturdy Block Activated Carbon (SBAC).

Contaminant decrease in AC filters takes place by two processes, physical removal of contaminant particles, blocking any that are too large to feed the pores (obviously, filter systems with smaller skin pores are far better), and an activity called adsorption by which a number of dissolved contaminants are drawn to and placed (adsorbed) on the surface of the carbon particles. The characteristics of the carbon material (particle and pore size, surface area, area chemistry, density, and hardness) influence the performance of adsorption.

Reverse Osmosis (RO)- Diffusion is the motion of molecules from an area of higher concentration to a region of lower focus. Osmosis is a particular case of diffusion in which the molecules are water and the concentration gradient occurs across a semipermeable membrane. The semipermeable membrane enables the passage of water, however, not ions (e.g., Na+, Ca2+, Cl-) or much larger molecules (e.g., glucose, urea, bacteria). Diffusion and osmosis are thermodynamically favorable and will continue until equilibrium is definitely reached. Osmosis could be slowed, stopped, as well as reversed if enough pressure is applied to the membrane from the ‘concentrated’ aspect of the membrane.

Reverse osmosis occurs when the drinking water is moved across the membrane against the focus gradient, from lower focus to higher concentration. To illustrate, imagine a semipermeable membrane with fresh water on one side and a concentrated aqueous answer on the other side. If normal osmosis takes place, the fresh water will cross the membrane to dilute the concentrated solution. Backwards osmosis, pressure is usually exerted on the side with the concentrated remedy to force the water molecules over the membrane to the fresh water side.

Reverse osmosis can often be used in commercial and residential drinking water filtration. It is also one of the methods employed to desalinate seawater. Sometimes invert osmosis is utilized to purify liquids in which water is an undesirable impurity (e.g., ethanol).

For case in point Kent RO exists in the market

Ultraviolet Radiation (UV)- Ultraviolet purification runs on the UV light source (lamp) which is enclosed in a protecting transparent sleeve (usually quartz). The lamp is attached such that water moving through a flow chamber is subjected to the UV-C light rays. When harmful microbes are exposed to the Ultra violet rays, their nucleic acid absorbs the UV energy, which then scrambles the DNA structure of the organism. The cell can be rendered sterile and can no longer reproduce. The cell is currently considered lifeless and is no more a threat.

UV treatment is an outstanding choice to eliminate biological contamination from most home drinking water, whether your home is on a municipal drinking water system or untreated personal system (well, lake normal water, etc.). Its sole goal is to kill unsafe biological contaminants, and therefore should always be combined with other varieties of filtration (GAC / carbon block, KDF, or reverse osmosis) for reduced amount of serious metals, chlorine, VOC’s, and other chemical contaminants.

Ion Exchange (IEX) -Virtually all popular Ion exchange (IEX) mass media in POU for large metals reduction is ATS or ATC mass media, zeolite etc. Different IEX resins are often used for industrial processes for specific water make use of. Ion exchange theory in layman language is simply gaining and loosing atoms (swapping atoms). In drinking water for example soluble lead is a positive ion whilst chlorine is certainly a negative ion (cat ions+, anions-). Most prevalent ion exchange in rural location is Softener.

Another popular categorised as redox technology. is definitely IEX media used in POU is KDF 55 (copper zinc alloy in granule variety) for it’s excessive chlorine reduction. By simply swapping atoms this metal alloy turns chlorine into harmless chloride.

Many POU manufacturers using this alloy claim soluble lead decrease, bacteriostatic proprieties, some get so far as cysts and bacterias removal and a bunch of additional miracles. KDF 55 is certainly widely use for shower and backyard filter systems which are impressively small and effective de-chlorinator

Chapter – 3

Water Purifier Businesses in India

The main Manufacturers of the normal water purifiers are following

Eureka Forbes



Usha Brita



Maharaja Whiteline


Zero B


Chapter – 4

On the foundation of Porter 5 force model we can analysis the drinking water purifier market Competition in the market

Porters 5 force Version for water purifier industry

Threat of new Entrants- High

Market entry barrier isn’t high.

Brand Identity.

Low cost of capital imposes a minimal entry barrier.

High R&D cost.

Market Exit Barrier can be not high.

Intensity of Rivalry among existing Competition- Very High

Customer loyalty is very capricious.

Entry level Advertisement war in water purifiers.

Low profit margins.

Perceived lack of differentiation in technology by customer.

Pressure from Substitute merchandise – Medium

Packaged normal water.

Ground water / Municipal Materials.

Chemical distributed by government to completely clean water.

Boiled water

Bargaining vitality of Suppliers -High

Supplier’s product is an important source to the buyer’s organization.

Number of suppliers happen to be also few.

Supplier to customer ratio.

Bargaining power of Buyers-High

Customers are price sensitive.

Spreading towards rural areas with increased awareness and health


Chapter – 5

Target Customers

Water purifier industry is focusing on middle income of the world because this class is normally educated and enough money to get the products. Companies need to work less to market their products to consumers. If company starts concentrating on rural area it very hard to tell them what exactly are the benefits associated with water purifier. Company have to do lots of effort to market their products. by this way the sales will be very less.

With increasing number of people becoming aware of the hazards of drinking contaminated normal water, the demand for water purifiers is rising speedily. In the past couple of years, Indian water purifier sector offers witnessed an exponential progress of 22% CAGR. The water purifier industry revenue grew dramatically during 2009 when compared with previous fiscals because of improving demand and expanding creation capacity. The industry saw high expansion of amount 17% during 2008 due to the increasing awareness for secure normal water. The UV segment, which constitutes more than 55% of the industry and is an integral focus area for normal water purifier manufacturers, because of the higher margins it includes, is likely to continue its rapid expansion. According to Research, Indian Water Purifier industry will continue its growth trajectory and is likely to witness a turnover progress of more than 22% CAGR through the period between 2011 and also to 2014.

To get high sales in market the firms have to differentiate their products from other products within market. Lot of advertisement should be done to boost the sale of item. Free samples of drinking water purifier should be installed in some houses showing the efficiency and efficiency of product.


There are amount how to describe your personality of normal water purifier’s players are present in the market. Addititionally there is huge rise in demand of drinking water purifier in industry because increase in awareness of general public. To grab the market, companies need to greatly advertise and produce their product differentiate. In order that general public can catch the attention of toward their product. From Proter 5 power therom, it easier to start company of water purifier. Target customers will be the middle class of society. The sector should focus on the center class of society to increase their sales and income.